About us

( Consulting Capabilities )

N2O leverages deep consumer insights and cross-industry experience to help clients better determine buying behavior, develop effective offerings across channels, and clearly present these offerings to customers so as to improve the efficiency and effectiveness of your overall marketing efforts.

Working as an extension of your existing team, we will assist you in understanding the current and future sources of advantage within your category, and develop actionable and measurable plans for capturing and maintaining a secure and strong advantage over your competitors.

    Specific areas of expertise include:

  • Strategic Planning
  • Business Planning
  • Communications Strategy
  • Customer Retention
  • Market Assessment
  • Product Evaluation
  • Product Development

    N2O delivers:

  • Actionable and forward-looking customer segmentation strategies based on thorough analysis of the target market.
  • Clearly identified opportunities and tactics for extending your brand, product portfolio and channel partners.
  • Strategies for ramping up new customer acquisitions and strengthening customer loyalty.
  • On-going mechanisms for screening and development of future opportunities across the organization.
  • Frameworks for ensuring brand consistency across the organization and throughout the customer experience.
  • A comprehensive plan outlining the best way to incorporate traditional media, new media and viral tactics into your marketing mix.

( The N2O Consulting Approach )

Investigate. Integrate. Innovate.

Our work with companies spans all phases of the marketing process—from strategy through execution—to develop, manage and grow strong brands.

( Investigate )

Know the customer, the market and the client organization.

Customers. What do we know about your customers, what are they buying, how do they perceive your brand, especially in relation to the competition? Discover what opportunities exist for improving your market position.

Markets. Do current offerings need to be realigned or new offerings introduced to win the target customer segment? Find the best segmentation scheme for your company and category.

Client Organization. Are Company and departmental objectives aligned and do they reflect the market opportunity? Allocate resources to maximize efficiency and effectiveness.

( Integrate )

Link branding efforts with your overall business strategy.

Current Image. What is your current brand image? What are the strengths to leverage and/or the gaps to fill? How is the competition positioned and how much room is there to move? Refine your branding effort.

Brand Strategy. Should you use a master brand strategy or compete on an individual brand or sub-brand basis? How many brands can or should be supported? Are there any gaps? Strengthen the portfolio.

Integrated Plan. How should resources be allocated to achieve plan milestones? Who are the best partners for actualizing the plan? How should partnership agreements be structured? Develop an integrated plan.

( Innovate )

Grow through brand extensions, new market entries and newly developed products.

Brand Extension. What unmet needs or gaps exist in the category today? What are the current drivers for category growth today? Balance the portfolio and new product pipeline to ensure ongoing innovation.

Process Efficiency. How does the new product development process operate today? What is the process for filling the pipeline with ideas? Exploit the greatest process improvement opportunities.

Screening Ideas for Future Growth. What process best ensures consistency in the screening of new ideas? What strategic, financial, and operational screens should be used? How can you best ensure that new products are properly stewarded from cradle to grave? Consistently and accurately test ideas against objective criteria.

( Eileen Arbues )


Managing Director, N2O Group, Inc.

Chief Strategist, N2O Advertising & Consulting

Eileen is a senior executive who is expert at utilizing the marketing mix to achieve desired business results, especially in the areas of market growth and expansion. Her background encompasses senior executive positions in marketing, sales, and operations in a variety of dynamic and transitioning industries such as advertising, telecommunications, entertainment, energy and the Internet.

Eileen’s career began as a management consultant for New York based Newman-Stein where she consulted on such brands as Del Monte Foods, Christian Brothers Brandy, Orville Redenbacher Popcorn and Bumble Bee Tuna. With the divestiture of AT&T, however, telecommunications became the next big frontier. Recognizing this, Eileen joined the industry and ultimately held numerous executive positions including the vice president of marketing, sales and operations with companies such as MCI, Pacific Bell and SBC.

During her tenure with MCI, she launched the industry’s first competitive set of inbound calling services and lead MCI’s entry into information services thereby breaking AT&T’s last monopoly. Similarly, while leading Pacific Bell’s Consumer Markets Group (a $3.5 billion business unit) she lead the development of the Company’s re-engineering efforts surrounding customer care and customer segmentation, new product development and regulatory reform resulting in an increase in historic compounded annual growth rates from 1.5% annually to over 3.5% annually.

After spending 15 years in telecommunications, Eileen joined the internet revolution as Executive Vice President and General Manager of 2Bridge Internet Solutions where her roll spanned the development and implementation of 2Bridge’s product line, its sales and marketing organization, engineering and development, corporate communications and investor relations. Helping to raise over $25 million in capital and successfully completing 2Bridge’s S-1 filing honed Eileen’s entrepreneurial skills so that in 2000 she and award winning creative director Roger Camp joined forces to form their own full service Ad
Agency.

Wanting more than just the traditional agency experience, Eileen simultaneously formed a consulting practice focused on consumer driven companies looking to expand their customer base and enter into new markets and new relationships, both domestically and internationally.

Having held senior positions as both a client and service industry executive, Eileen’s approach to, and process for, advertising and consulting differs dramatically from other consultants in the market today. Similarly, N2O’s clients are often the “innovators” and those companies and professionals that are seeking new ways to combine entertainment and marketing to create a paradigm shift.

A native of San Francisco, Eileen is a graduate of the Harvard Business School and their executive management program and holds a Bachelor of Science Degree from the University of San Francisco.

( What's in a name? )

There comes a point in every meeting when the inevitable question is asked. You can always see it coming. It’s never a question of whether it will be asked, only who will ask it and when.

Sometimes it’s the lead client and sometimes it’s not. But the person asking always approaches the question in the same way. They wait until the meeting is just about over and then they get a little smile on their face as if they think they already know the answer to the question that they are about to ask. And then it goes something like this,

“So why’d you guys pick the name N2O? Is it some kind of code or acronym or something?”

And the simple answer is yes, N2O is a formula -- the chemical formula for nitrous oxide. For those of you unfortunate enough to have put your dentist’s kids through school, you know that nitrous oxide is commonly referred to as laughing gas because of the euphoric effects from inhaling it. Nitrous oxide also happens to be a fuel additive, though, that is used in rocketry and motor racing to increase the power output of engines, e.g. it makes them go faster.

So the long and short is that when you work with the team at N2O you won’t just get a great result, but you’ll have a lot of fun doing it. Perhaps even more importantly, while we aren’t meant to be a replacement for your existing team, we are certain that with our involvement your current organization will achieve even greater results.

So there you have it. That’s what’s with the name!