Eileen Arbues
( Managing Director, Chief Strategist )
Eileen is a senior executive who is expert at utilizing the marketing mix to achieve desired business results, especially in the areas of market growth and expansion. Her background encompasses senior executive positions in marketing, sales, and operations in a variety of dynamic and transitioning industries such as advertising, telecommunications, entertainment, energy and the Internet.
Eileen’s career began as a management consultant for New York based Newman-Stein where she consulted on such brands as Del Monte Foods, Christian Brothers Brandy, Orville Redenbacher Popcorn and Bumble Bee Tuna. With the divestiture of AT&T, however, telecommunications became the next big frontier. Recognizing this, Eileen joined the industry and ultimately held numerous executive positions including the vice president of marketing, sales and operations with companies such as MCI, Pacific Bell and SBC.
During her tenure with MCI, she launched the industry’s first competitive set of inbound calling services and lead MCI’s entry into information services thereby breaking AT&T’s last monopoly. Similarly, while leading Pacific Bell’s Consumer Markets Group (a $3.5 billion business unit) she lead the development of the Company’s re-engineering efforts surrounding customer care and customer segmentation, new product development and regulatory reform resulting in an increase in historic compounded annual growth rates from 1.5% annually to over 3.5% annually.
After spending 15 years in telecommunications, Eileen joined the internet revolution as Executive Vice President and General Manager of 2Bridge Internet Solutions where her roll spanned the development and implementation of 2Bridge’s product line, its sales and marketing organization, engineering and development, corporate communications and investor relations. Helping to raise over $25 million in capital and successfully completing 2Bridge’s S-1 filing honed Eileen’s entrepreneurial skills so that in 2000 she and award winning creative director Roger Camp joined forces to form their own full service Ad Agency.
Wanting more than just the traditional agency experience, Eileen simultaneously formed a consulting practice focused on consumer driven companies looking to expand their customer base and enter into new markets and new relationships, both domestically and internationally.
Having held senior positions as both a client and service industry executive, Eileen’s approach to, and process for, advertising and consulting differs dramatically from other consultants in the market today. Similarly, N2O’s clients are often the “innovators” and those companies and professionals that are seeking new ways to combine entertainment and marketing to create a paradigm shift.
A native of San Francisco, Eileen is a graduate of the Harvard Business School and their executive management program and holds a Bachelor of Science Degree from the University of San Francisco.