Business Case Development

Working directly with key stakeholders, N2O will verify whether a “hunch” can be transformed into an executable strategy with genuine upside for the enterprise. Every opportunity will be thoroughly vetted for potential risks, operational exposure and long-term strategic fit, taking into consideration the following important elements:

Identified Gap. What and where are the opportunities to win new customers and/or migrate existing customers to a new product?

Addressable Opportunity. How big is the potential market that you’ll be targeting and how much of that market are you likely to win over a given time-line?

Solution. What are the key elements of the planned product or service offering?

Consumer Insights. How will you gather the consumer input needed to test the viability of the offer? Using both qualitative and quantitative research methods to validate the elements of a proposed offering is an essential element in the development process.

Competitive Landscape/Likely Response. What is the best way to assess the competitive landscape, along with the likely response of each key competitor, in building the road map for the planned offering?

Revenue Model. How will you make money? For example, what will you charge for the product or service over the life of the offering?

Work Plan. What are the key milestones and dates, along with the stakeholders and champions, for each developmental task?

Pro Forma