Who we are
A two-decades old consultancy with its roots in market strategy and a proven track record in execution, n2o Group’s expertise lies in all of the disciplines required for creating, launching and sustaining successful long-term brands. Since its inception, n2o has worked with a variety of clients spanning a breadth of industries from across the United States, Europe and Asia.
what we do
Strategy, creative and lots more. We are hired to identify market opportunities, launch new products, re-invigorate brands and develop strong customer connections. We develop brand strategies, marketing campaigns, retail solutions, corporate identities, and more -- including acting as an outsourced marketing department, especially for organizations in transition.
Along the way, we’ve not only won praise, awards and accolades for our clients (e.g., Entrepreneur of the Year, Menu Trendsetter of the Year, video gaming’s most successful launch in video game history, to name just a few of the honors) but we’ve also earned a few for ourselves (Effie anyone?!).
Experience & Expertise
Brand Strategy
• Target Market Sizing & Identification
• Market Segmentation Strategy
• Customer Acquisition Strategy & Tactics
• Customer Retention & Tactics for Increasing Lifetime Value
Market Development
• High Level Tactics
• Sales Forecasting
• Profit-based Target Setting
• Sales Plan Development
Market Positioning
• Messaging Architecture
• Communications Planning
• Optimal Media Mix & Weight
• Budget Allocation
• Event Conceptualization
Organizational Support
• Strategic Planning
• Big Picture Thinking
• Organizational Alignment
Eileen Arbues
Eileen is a senior executive who is expert at utilizing the marketing mix to achieve desired business results, especially in the areas of market growth and expansion. Since founding the marketing consultancy n2o Group, Eileen has worked with a variety of clients in a breadth of industries including entertainment, technology, hospitality, conservation and education. Recent engagements have addressed both domestic and international challenges for both well established players and start-ups alike.
Eileen’s career began as a management consultant for New York based Newman-Stein where she consulted to a variety of packaged goods companies including Del Monte Foods, Conagra Brands and Bumble Bee Foods. With the divestiture of AT&T, Eileen joined the telecommunications industry ultimately holding numerous executive level positions including the senior vice president of marketing, sales and operations with companies such as MCI, Pacific Bell and SBC/AT&T. During this period, Eileen served on the Chief Executive’s Steering Committee and Business Council, introduced and led a corporate wide professional women’s mentoring program and chaired the New Product Development Council for Pacific Bell and SBC where she was awarded the American Lung Association’s Envy Award for product development and technology.
Just prior to launching her own marketing consultancy, Eileen served as the Executive Vice President and General Manager for 2Bridge Software leading the commercialization and global launch of this SaaS pioneer's market entry. Her roll spanned domestic and international operations including the development and implementation of 2Bridge’s product line, its sales and marketing organizations, engineering and development, corporate communications and investor relations.
Eileen is a graduate of the University of San Francisco, the Harvard Business School and is a certified Naturalist in the State of California. A frequent lecturer at the University of San Francisco and Hult Business School, Eileen is also an active mentor for secondary and post secondary students domestically and internationally. Eileen is also a Board Officer (Secretary) for Bat Conservation International and a member of Earthwatch Institute’s Advisory Council.