THE SOLUTION

n2o tied the teacher to the success they help drive—whether that success is attached to their own name, or their own circle of influence. Teachers suddenly become the curators of legends—the people behind the names and the impact. To make this idea exciting, we turned it into a series of bold calls to action -- without reference to the sponsoring organization – encouraging the target audience to become a “Playmaker.” To learn more, the audience was driven to a campaign specific website where it was revealed that becoming an educator, was being the purest Playmaker of them all. The statements were bold, diverse and provocative, especially when it was revealed that it was a school of education making them. The campaign not only helped to establish the SOE as an elite institute of educators creating world-renowned problem solvers, but it also drove enrollment in the School of Education to record highs.