Get Dirty

The Challenge

While the environmental sector continues to focus on how dire the situation is and how best to separate current donors from their dollars, the U.S. population has stopped listening. With only 3% of U.S. charitable donations going toward environmental and conservation related endeavors and an even smaller percentage of the volunteer pie being dedicated to these same activities, it is clear that not only is a new approach necessary, but also a new business model for facilitating change.

THE SOLUTION

Born from personal experience surrounding just how difficult it is to identify how and where one might help in ways beyond check-writing, n2o conceived Get Dirty. By introducing a digital discovery and engagement platform that serves as a marketplace for all types of on-the-ground conservation, Get Dirty is poised to transform environmentalism by not only making it social, but by handing its stewardship over to what is currently the largest generational group living in the U.S. – active Millennials.

n2o’s role

n2o identified the problem, conceived the solution and developed the business plan, operational plan and launch strategy to not only launch the organization but to achieve its 501c3 status.